Social Shopping and Product Tagging Setup and Maintenance

Send your social followers directly to your online store.

Around 30% of internet users are now shopping through social media in the US. As your ecommerce partner, DermPRO can help you take advantage of the powerful capabilities of Social Commerce. Don't miss your chance to rise above your competitors and stand out in the crowded social media landscape. Your DermPRO Online Store gives you that unique ability.

Why enable product tagging on my social accounts?

Social commerce—the strategy of marketing and selling your products through social media platforms—is expected to triple by 2025. For Instagram, product tagging and shopping is currently the only way to get any kind of linking from your Instagram posts, unless you’re shelling out money on Instagram ads. For most aesthetics practices, enabling product tagging and shopping is the one thing can really make a difference and help you stand out on Instagram.

Facebook and Instagram Product Tagging Is Easy

In May 2020, Facebook made it much easier to get approved for product tagging and shopping on both Facebook and Instagram. All you need to do is create a Facebook Business Manager Account (it just takes a few minutes and we'll show you how) and we'll take care of the rest. Start tagging your posts and your audience will be able to click and buy. Your buyers will be checking out on your DermPRO Store.

Here is what this Social Shopping and Product Tagging service will provide for your practice, and how it works.

Facebook and Instagram Shopping are set up via one single process.

We'll create a product catalog and submit it to Facebook/Instagram for approval. Once approved, which can take anywhere from 1 to 14 days, you will be able to tag products in your Facebook and Instagram posts. Your Shop listings display information pulled from your store, such as the item's image, name, price, and short description. A View On Website button links directly your DermPRO online store.

Note: If you would like to build out a more stylized and organized Shop on your Facebook page, Facebook now has features that will enable you to do so, or you can have DermPRO do this for you. Contact roberta@dermpro.com to find out more.

Fees

This service includes a monthly maintenance fee, which ensures that we will keep your social catalog in sync with your online store. Monthly maintenance includes:

• Items and pricing from your DermPRO store are synched to your Social Shops daily. This ensures that your promoted, short-term, new items, etc are synched with your social shops.
• DermPRO automatically handles ongoing updates to keep up with Facebook's constant structural changes
• Ongoing assistance with submitting items to be reviewed by Facebook, or other questions about your Social shops are covered by the maintenance fee.

Important

Facebook/Instagram shopping involves a review and approval process over which DermPRO has no control. Certain individual products and services will not be approved for tagging. Facebook has policies against selling Gift Cards and medical services and products. While their policies are not consistently enforced, you may not be able to sell/tag products with certain ingredients or some services you sell on your store.